See how leading companies use TalkQV to drive better product decisions through quality user research
Understanding user behavior for new playlist features
Spotify wanted to introduce a new AI-powered playlist creation feature but needed to validate the concept with users and understand how different segments would interact with automated playlist suggestions.
Phase 1: 20 exploratory interviews to understand music listening habits
Phase 2: 30 moderated usability tests with interactive prototypes
Phase 3: 200 unmoderated tests with beta feature
Phase 4: Follow-up interviews with 15 power users
Participants
270 total participants across 12 countries, ages 18-65
Timeline
6 weeks
The research led to a successful global rollout of the AI playlist feature, which became one of Spotify's most-used features within 3 months of launch. User retention improved by 18% among users who engaged with the new feature.
"TalkQV helped us recruit quality participants in record time. The insights were invaluable for shaping our AI playlist features. We found participants across 12 countries within just 48 hours."
Sarah Johnson
Senior UX Researcher, Spotify
Testing new payment flow with SMB owners
Stripe needed to redesign their checkout experience for small and medium-sized businesses. The existing flow had high abandonment rates, and they needed to understand the pain points specific to SMB owners who process payments.
Phase 1: 15 contextual inquiry sessions at business locations
Phase 2: 30 moderated usability tests with A/B variants
Phase 3: Card sorting exercise for menu organization
Phase 4: 5-second tests for first impressions
Participants
30 SMB owners with annual revenue between $100K-$5M
Timeline
4 weeks
The redesigned checkout flow became the new standard across Stripe's platform. The improvements led to an estimated $2.3M increase in annual transaction volume and received positive coverage in industry publications.
"The quality of participants exceeded our expectations. We got actionable insights that transformed our product. Being able to find actual SMB owners who matched our exact criteria was game-changing."
Michael Chen
Product Manager, Stripe
Validating new collaboration features
Canva was developing real-time collaboration features to compete with enterprise design tools. They needed to validate that the features worked for both professional designers and casual users, ensuring the experience was intuitive for teams of all sizes.
Phase 1: 25 diary studies tracking team collaboration workflows
Phase 2: 40 remote usability sessions with design teams
Phase 3: 50 unmoderated task-based tests
Phase 4: Survey with 500 respondents for quantitative validation
Participants
100+ participants: 40% professional designers, 60% casual users
Timeline
8 weeks
The collaboration features launched to critical acclaim and drove a 23% increase in team subscriptions. The feature became a key differentiator in Canva's enterprise sales pitch and contributed to a successful Series A funding round.
"TalkQV made it incredibly easy to find our target users across different segments. The platform saved us weeks of recruitment time and the quality of participants was consistently excellent."
Emma Williams
Head of Research, Canva
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